ABCO Brand Refresh

September 14, 2018

We are so happy to share our official brand refresh!  Have you seen the yellow-and-red trucks rolling around Prestonsburg, Pikeville, Louisville, Paintsville, Beaver or Lexington?  If you missed it, here is a quick recap of the past few months.

Step one to our brand refresh:  a new, updated logo!  We went to a more bold, yellow, stop sign design.  The new logo resembles our partner company in Lexington, Bates Security, but keeps the classic black and red colors that were originated by our founder in 1983.   The logo, which also serves as our new yard signs and warning decals, is easily recognizable to our customers as well as would-be perpetrators.  


This refresh included a redesign of everything top to bottom. We have a brand new website that is simple to navigate, our service vans and sales vehicles have an updated design (thank you SIGN GUYS!), graphics and marketing graphics are fresh and clean, communications, and correspondence all got a face lift. The one element we kept the same was the tagline: "People Who Know, Trust ABCO."

"The ABCO Security brand is so strong and respected in Eastern Kentucky, we felt it was best to continue to do business under the ABCO name," said Jeremy Bates, President of Bates Security. "We decided, though, that it was time to update the look some to make it even more impactful and consistent in all mediums it is used."

What do YOU think?  Still have an old ABCO  yard sign?  Don't worry, your new one is on the way!  We are personally visiting all of our customers with a small goody bag and a new, fresh sign and decals for your home and/or business.  We'll see you soon!  

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